Last month, we have finished with the implementation of the advertisment management system for Lausi.
The system allows billboard ads distribution, using several criteria, like location, neighborhood and distribution circuit, among others, which combinated, allow an automated but personalized distribution for each marketing campaign.
Different reports have been implemented in order to be used at each stage of the ad distribution process, supporting the management in the analysis of the results.
In addition, all the information that was stored using an Access Database system was migrated, including clients, billboards, ads and posters archives.
The system was developed in collaboration with Módulos Empresarios.
